World Defense Show unlocked Middle East opportunity with British Defense Industry

Saudi Arabia’s World Defense Show organizers participated in the Defence and Security Equipment International (DSEI 2021) event, unlocking the Middle East opportunity for UK firms.
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World Defense Show organizers present the 2022 edition to visitors at DSEI 2021. (Picture source: World Defense Show)

A senior-level delegation from World Defense Show, held under the Patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al-Saud, came to the DSEI Saudi Pavilion to highlight opportunities in the Gulf defense show market. Other major players from the Kingdom in attendance at DSEI included event founder General Authority for Military Industries (GAMI) and strategic partner Saudi Arabian Military Industries (SAMI). Several high-level dignitaries as well as leaders and key executives of large multinationals visited the Saudi Pavilion, which showcased a comprehensive portfolio of defense systems and solutions.

Meanwhile, ADS, which represents more than 1,100 UK businesses operating in the aerospace, defense, security and space sectors, confirmed its attendance at Saudi Arabia’s World Defense Show 2022. The company will coordinate and manage the UK Pavilion at the inaugural show in Riyadh from March 6-9 2022, unlocking opportunities for firms to access the fast-growing Middle East defense market.

In the UK, ADS represents members ranging from major multinational businesses to hundreds of small and medium-sized companies in every part of the UK.

David Scotter, Director of Events at ADS, said: “The World Defense Show provides a new platform for UK companies to showcase their defense expertise and capabilities to the world, and we are looking forward to hosting the event’s first-ever UK Pavilion.

Hosted in Riyadh, Saudi Arabia, from March 6-9 2022, World Defense Show will serve as the global stage for defense interoperability, a topic that has become a growing challenge for decision-makers around the world, connecting all five key domains – air, land, sea, space and security. It is the first event to put KSA on the map as a global defense hub, gathering peers and partners from the east and west to work together. The biennial event will enable the industry to keep pace with developments across defense and technology. The speed at which these developments take place compels the industry to cooperate across borders and domain expertise to generate opportunities throughout the defense value chain.