HESCO announced the launch of a new brand 42209151

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Defence & Security News - (HESCO)
 
HESCO announced the launch of a new brand
From 2012, we have been expanding our product portfolio to include ultra-light ballistic body armor and rapidly recoverable flood barriers, further broadening our customer reach from outside the traditional military arena to federal, environmental and local law enforcement.
     
HESCO announced the launch of a new brand
HESCO's new brand logo (Source: HESCO)
     

With this expansion came the requirement to review the Hesco Brand, with the aim to launch a new identity at DSEI, in London September 2015.

Designed in-house by our Brand and Marketing Team, the new Brand is a testament of Hesco’s focus on innovation and is more adaptable to a digital world, creating an icon that can be recognised across a variety of platforms.

Neil MacCallum, Brand Director, Hesco Group, says: “As our sector reach continues to widen and our offering becomes more diverse, so must our brand. We wanted to unify all areas under one identifiable icon, representing the mission we have had from the very beginning: protecting people and assets, whenever and wherever we are needed.”

The new visual brand, along with the new strapline “STOP EVERYTHING.®" signifies our commitment to stop and contain incoming force, whether natural or man-made, and to protect those who protect us.